MY CHALLENGE:
to turn crisis communication into an opportunity

ABOUT ME

HELLO, I´M AMPARO CERVANTES

Amparo Cervantes Zacarés (Valencia, 1975)

Communication Expert.

More than 20 years of experience in Crisis Communication Management, Corporate and Public Relations.

CEO of ALETREO

Leading Communication and PR agency.

Mentor.

Management sessions for entrepreneurs and managers on communication. Trainer in graduate and executive programs at ESIC Business & Marketing School.

Presenter.

Business events, anniversaries and galas.

Media.

Collaborator in gatherings of A Punt, Levante-TV, La 97.7, CV Radio, among others.

Management Comittee Member.

Active voice in various decision committees of national and multinational companies.

PhD in Communication.

Master in Marketing Management and Bachelor’s degree in Journalism.

MY PASSION:
ACHIEVING
THE BEST RESULTS
THROUGH COMMUNICATION

I consider myself a charismatic person, strong and very enthusiastic, qualities that allow me to face projects from different points of view to lead them to success.

I bring a strategic vision to everything I do, which, together with the passion for my work, leads to excellent results.

I DO

NEW CHALLENGES MOTIVATE ME

CRISIS MANAGEMENT

Crisis management is one of the most arduous areas of my work, but one of the most satisfying. When there is a crisis, I prepare for a tough battle with all the tools at my fingertips. Then success is assured.

NEW SETTINGS

Raising communication in new settings is a challenge that I am passionate about: when everything changes, communication works best. And it is also when I find it most necessary.

STRATEGY

I enjoy setting the communication strategy of the brands in new scenarios: pointing out the objectives to be achieved, outlining the way forward and the tools that will be used.

RESULTS

Results are my challenge: there is nothing more satisfying than achieving an ambitious goal with a client. Because communication that is not measured does not work.

EVENTS

Events give me adrenaline and their end result must be the best: organizing them, directing their production and, finally, presenting them, are my favorite projects, be they virtual or face-to-face events.

TRAINING AND CONFERENCES

Providing training and conferences on communication, branding and positioning allows me to share my experience and add value so that other companies can apply the strategies and actions that work.

DIRCOM

I defend a more strategic role for Communication Directors in companies, as the path that will help companies improve their results. Their role within the Management Committees are fundamental.